Step Two

Next Step: Business Start-up

Jump to information about: Description |  Who is Step Two for | Upcoming Schedule |  Cost

“I can’t tell you how much I valued yesterday’s meeting–more than words can express (certainly more than the receipt amount)… It was a pleasure to meet you, hear your words of encouragement to all of us and the advice you shared. Meeting the rest of the group was an added bonus.” – Zoie Clark


In this workshop you receive:

  • A list of publishers to contact about your services. (During class you will create this list, customized to your areas of interest.)
  • Tips from Kari Kells about finding potential clients specializing in areas of interest to you.
  • Practice, feedback from Kari Kells, and guidance in writing cold query letters and preparing your initial background statement (a.k.a. resume).
  • Sample forms, outlines, and scripts to use when talking with clients about indexing projects. These include contracts/service agreements, invoices, lists of questions to ask potential clients when they contact you, lists of questions clients might ask you when they call, and much more!
  • Assistance writing a marketing plan, if you want to create one.
“Just wanted to thank you for the workshop Saturday. It was informative and fun and I am feeling encouraged about my indexing. I certainly enjoyed meeting you and appreciate all your effort and enthusiasm to demystify marketing.” – Michelle Dennis

Who is Step Two for?

Beginning freelance indexers who are ready to hang up their “open” sign, but who are not sure where to begin will find this workshop valuable. You’ll enjoy this session whether you’ve been an in-house indexer who’s planning on freelancing soon, or you’ve taken an indexing course to learn basic indexing skills but feel uncomfortable or insecure about starting to market your services.

“Your class was most inspirational!!! I’ve already sent out a couple of query letters.” – Mary Rosewood

Upcoming Schedule

No face-to-face workshops are scheduled at this time. If you’re interested in taking this course, email me to receive advance notification when the next seminar is scheduled.

If you want to take this workshop and don’t want to wait for my next face-to-face, email me to find out about taking this as a private, self-paced tutorial. The tutorial can be done at a distance or in-person.

“Just wanted to let you know that I thoroughly enjoyed your seminar. Gave me a lot of really useful ideas for my query letters and “resume”/background information. I’d read all the stuff on starting an indexing business, etc. but couldn’t quite figure out what to do – exactly. Your seminar showed me what I needed to do and *how* to do it.” – Sarah Gentry


E-mail or call me for current workshop fees. I do accept credit cards (through PayPal), if you prefer to pay online with plastic.

Note: this class is tax deductible as a business expense if you get your business license in the same year as you pay for this course.

“Thank you for everything you do. Yesterday was really helpful. You are an amazing, inspiring resource!” – Renee Remlinger